Pure Hap
Design for Transition
Concept
For this project we set up a satirical marketing campaign which both criticizes and raised awareness about the increasing growing presence of microplastics in everyday consumables. Our target group focused on younger adults which were starting families by introducing baby food as the carrier of microplastic which made people think about future generation thereby creating shock value an effective
Responsibilities
For this project, I was mainly tasked with graphic design and streamlining a cohesive aesthetic across all interventions within our user journey. Our campaign included all the basics such as a social media, posters, flyers, and an eventual carepackage including a children??Ts book educating readers about cycle of how microplastics enter our consumables. Our final intervention gave our target audience the opportunity to personalize a pot of baby food their own however then encountered our unique spin on it. We sought to shock our audience by revealing it in fact contained microplastics.
